Creative Consulting

Creative consulting tends to fall into three main areas: AM (definition) - DO (behaviour)- SAY (expression). Read more >

Headmint helps brand teams work out what to think about and how to think about it.

• We facilitate your thinking, rather than bombard you with ours, because your knowledge and experience of your brand is greater than ours will ever be.

Headmint brings an external perspective which helps create clarity and focus. 

• We think it's healthy to question things about your brand that you may take for granted. We listen to a broad range of people (not just formal custodians of the brand), then work with cross-functional collaborative teams to focus your brand knowledge and experiences in new ways.

Our process is based on a series of  road-tested ‘tools' - ways of thinking about things, that help you sharpen your ideas, build consensus and deepen understanding, so that you can make what you have, as competitive as it can be.

Read a Headmint story about creative consulting: Powerade >  Smythson >  Brewin Dolphin >

Process Development

Headmint specialize in developing marketing processes that work for everybody - processes which everyone wants to buy into and use. 

A good process is one that:

• encourages shared learning across the whole organization
• enables you to exploit your collective knowledge, experience and insight
• encourages consistency
• enables creativity and original ideas

We help you identify what works the best, as well as how and why it works, before going on to design processes that are consistent and effective in their application - for marketing, brand development, insight or communications.

Skills Training

Headmint can help you create a culture of consistent marketing excellence, where all marketing disciplines from brand managers, market researchers and innovation specialists can work coherently together.

We do this by training and reinforcing sets of marketing and communications best practice e.g.

• developing insights
• getting the best out of communications partners - briefing and evaluating
• creative research management and techniques
• designing and aligning fully integrated communications

We also work with communications agency networks around the world, both independently and with their clients.

Creative Idea Development

At Headmint, creative development is about ‘idea' not ‘execution'.

Using a robust creative idea development process that we call ‘Tight-Loose', we deliver consistent, high-quality insights.

• ‘TIGHT' - everything from design, through fieldwork, analysis and debriefing is managed in a proactive, hands-on way to ensure the highest quality of insight into the creative work and the response from consumers
• ‘LOOSE' - we make sure that there's still plenty of freedom for creativity: from consumers, researchers, brand teams and agencies.

A powerful argument for good creative development research is that it can help make the creative idea work better.  Why? Because with better insights, the idea is sometimes capable of being pushed much, much further.

We regularly run multi-national creative idea development research projects for our clients and their communications agencies.