Matt Kirby
Matt is a qualitative research and brand planning expert, specialising in research for the strategic and creative development of brands, advertising and design.
For three years he was based in New York as one of the team that established and developed the highly successful qualitative division of Hall & Partners USA.
While in New York, he worked closely with a number of leading advertising agencies including Ogilvy & Mather, J. Walter Thompson, D'Arcy, Messner Vetere Berger McNamee Schmetterer/Euro RSCG and Merkley Newman Harty, conducting projects for a diverse client base including Philips, Harper's Bazaar, IBM, Heineken, Ann Taylor, United Distillers, Delta Air Lines, James River, Wedgwood, Moët Hennessy, Coca-Cola and Unilever. During that time projects took Matt to cities in 20 US states. He also directed international projects, taking him to markets including China, Japan, Singapore, Brazil, Argentina, Chile, Italy and Germany.
As part of the Headmint team, Matt's contribution has been research expertise based on an in-depth knowledge of consumer culture, and brand and advertising culture, with a unique combination of both pan-American and European perspectives.
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