Dee Chalmers
Dee's career has been greatly influenced by her academic studies in Social Anthropology including a PhD from Queen's University, Belfast.
Having being trained in the ethnographic techniques of anthropology, and developed a fascination for human culture in all its manifestations, Dee went on to enter market research, starting at Millward Brown Qualitative, before moving to Fusion, which specialised in qualitative advertising research.
From London, Dee moved to New York, to set up the Qualitative Division of Hall & Partners' New York office. Dee grew the Division to a team of 8, conducting both domestic and international research projects for US clients as varied as General Motors, Caribbean Cruises, Coca Cola and BA.
Dee has worked with Headmint since 2004.
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