Alison Segar
Alison is an experienced consultant, specializing in strategic brand and communications planning. She has 22 years' experience in marketing, advertising and brand consultancy. Her career started in marketing at L'Oréal UK, after graduating from Oxford University with a Masters degree in French and German.
Her focus has always been on strategic planning; she has held senior positions at some of the most creative advertising agencies in Europe, including BBH London, TBWA Paris and Springer & Jacoby Hamburg, where she also founded and ran a brand consultancy as part of the group.
Alison has worked on global and/or European strategies for many big brands, including Mercedes-Benz, Telekom, Lufthansa, Pantene, NIVEA, Haagen-Dazs and J&B Whisky; in addition she has worked on many national brands within the various European markets.
She lives in Germany and speaks fluent English, German and French.
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