Headmint creates better brand ideas.

Brand ideas transcend products, categories, even entire markets. Brand ideas explain and differentiate a company's behaviour - a simple story that works everywhere, for employees and customers alike.

We specialise in creative and collaborative brand strategies (internal and external) and communication development. We do this by helping you to build a compelling story about who you are and how relevant you are to consumers.  Think of it like this:

The fundamentals: what is the brand's intended purpose, core idea, unique customer benefit? Specific communications guidelines for internal & external comms departments/partners Practical implications of how the brand comes to life and impacts other aspects of the company's operations Headmint brand ideas diagram

How hard is it?

If having great ideas was easy, we’d all have them all the time. But the more complex things become, the harder it gets. For Headmint, working with your business complexity from the inside is a necessary part of what we do. Our goal is to find a clarity and childlike simplicity within the issues at hand.

It’s over to you…

Headmint works on real live brand and communication issues, but we can also help you and your team get better at doing it yourselves.

 

New In The Zone

Powerade Brand Story

Dec 08 - Redefining the brand positioning and communicating it to all of Latin America. Read more >

MAVERICKS AT WORK - by William C. Taylor & Polly LaBarre

Oct 08 - Why the most original minds in business win. This book is fabulous. It explains how and why being a maverick can work in the world of business, with some great real-life examples. Read more >

Doing the creative thing as a team: why and how?

Sep 08 - Judy Browne and Tim Hollins from Headmint explain how a company's creativity can be fired by effective team selection, and reveal some tools to aid the process. (ADMAP) Read more >

Leveraging aspects of South American culture

Aug 08 - The sense of national culture and identity can be a powerful tool in brand and communication positioning. Tim Hollins gives examples. Read more >