Headmint creates better brand ideas.

Brand ideas transcend products, categories, even entire markets. Brand ideas explain and differentiate a company's behaviour - a simple story that works everywhere, for employees and customers alike.

We specialise in creative and collaborative brand strategies (internal and external) and communication development. We do this by helping you to build a compelling story about who you are and how relevant you are to consumers.  Think of it like this:

The fundamentals: what is the brand's intended purpose, core idea, unique customer benefit? Specific communications guidelines for internal & external comms departments/partners Practical implications of how the brand comes to life and impacts other aspects of the company's operations Headmint brand ideas diagram

How hard is it?

If having great ideas was easy, we’d all have them all the time. But the more complex things become, the harder it gets. For Headmint, working with your business complexity from the inside is a necessary part of what we do. Our goal is to find a clarity and childlike simplicity within the issues at hand.

It’s over to you…

Headmint works on real live brand and communication issues, but we can also help you and your team get better at doing it yourselves.

 

New In The Zone

Headmint in the Middle East

Jul 09 - Middle East brand and insight expert, Dr Nazar Azoz has joined the Headmint team. Read more >

In Brands we trust

Jun 09 - In a recession, how do you regain the trust your brand deserves? We explore the challenge facing Financial Services companies. Read more >

Powerade Brand Story

Dec 08 - Redefining the brand positioning and communicating it to all of Latin America. Read more >

Big ideas and the 'Big R'

Nov 08 - Headmint’s George Shepherd reflects on how developing skills to be ‘different’ can help you gain competitive edge, particularly during a recession. Read more >