Brand Strategy Consulting

Headmint creates better brand ideas.

Brand ideas transcend products, categories, even entire markets. Brand ideas explain and differentiate a company's behaviour - a simple story that works everywhere, for employees and customers alike.

We specialise in creative and collaborative brand strategy consulting (internal and external) and communication development. We do this by helping you to build a compelling story about who you are and how relevant you are to consumers.  Think of it like this:

The fundamentals: what is the brand's intended purpose, core idea, unique customer benefit? Specific communications guidelines for internal & external comms departments/partners Practical implications of how the brand comes to life and impacts other aspects of the company's operations Headmint brand ideas diagram

How hard is it?

If having great ideas was easy, we’d all have them all the time. But the more complex things become, the harder it gets. For Headmint, working with your business complexity from the inside is a necessary part of what we do. Our goal is to find a clarity and childlike simplicity within the issues at hand.

It’s over to you…

Headmint works on real live brand and communication issues, but we can also help you and your team get better at doing it yourselves.

 

New in the zone

Welcome! Sue Imgrund

May 10 - Sue Imgrund, an experienced brand and communications professional, joins the Headmint team. Read more >

PREDICTABLY IRRATIONAL - by Dan Ariely

Apr 10 - "The Hidden Forces That Shape Our Decisions". It’s a great read; with plenty of insights into why people do what they do. Read more >

PASSION BRANDS - by Kate Newlin

Oct 09 - Why some brands are just gotta have drive all night for and tell your friends about. Headmint review first published in ADMAP Sept 09. Read more >

Headmint in the Middle East

Jul 09 - Middle East brand and insight expert, Dr Nazar Azoz has joined the Headmint team. Read more >