Strong brands tend to have one thing in common...

...they are all very clear about who they are (AM), how they behave (DO) and what they communicate (SAY). Read more>. Here are some of the brands that we have helped in one or more of these areas.

How does a large financial institution become a consumer-facing brand for the first time? What should the future of the brand’s consumer communications be based upon? How do you verify and improve a number of initial ‘destination’ brand positioning areas in order to develop an umbrella communication idea? Does a new kind of communication language connect with a teenage audience and, if so, why? How cross cultural can a communication idea become – from South America to South Africa and Europe?
How do you define a consumer positioning for a food brand whose R & D approach is visiting restaurants round the world? What makes the Dunhill luxury brand appealingly different and how do you communicate it from product to paid-for communications? How do you create a global communication idea for young teens? How do you make a highly theoretical, brand-definition system practical? How do you define a global brand strategy for a new car and make it useable for the car’s designers?
How do you design a global communication development process, which works and is adopted by the company and its communication partners? How do you use a brand’s positioning to stretch the brand into new product categories? How can an existing consumer-brand positioning be leveraged within internal operational areas of the business, such as, corporate and social responsibility? How do you define a brand positioning and communicate it to all of South America? How do you make a service-orientated brand positioning work in pubs and restaurants?
How should an energy company behave in the current environmental climate? How do you define an unconventional luxury appeal and bring it to life for a different kind of luxury consumer? Can the brand engage and create preference with South American ‘teens’ by becoming a champion of ‘teen think’? How do you enable generalist market researchers to become more confident and comfortable with research around communication development? How do you create consensus amongst a management team on the competitive positioning for a radio station?
 

BRAND STORIES

Brewin Dolphin

How does a large financial institution become a consumer-facing brand for the first time?  Read more >

Coca-Cola

Does a new kind of communication language connect with a teenage audience and, if so, why?  Read more >

Powerade

How do you redefine a brand positioning and communicate it to all of Latin America?  Read more >

Smythson of Bond Street

How do you define an unconventional luxury appeal and bring it to life for a different kind of luxury consumer?  Read more >