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Our creative brand and insight strategists each have at least 20 years of blue-chip brand experience in communications, research, insights and/or marketing. We also have a strong social science expertise, in areas such as psychology and social anthropology.
All Headmint people have in common: a passion for brands, communications and insights; and, a desire to make things happen.
From our collection of brand talent, we choose the few experts that each project really needs.
Jude specializes in consumer motivation and psychology. She defines and directs client projects, picks the right talent for the team, and makes sure everything is delivered on time, on budget and, most importantly, beyond expections.
Alison specializes in strategic brand and communications planning. She's worked in some of the most creative advertising agencies in Europe, bringing a unique European perspective to the Headmint team. She speaks fluent English, German and French.
George has immense experience in marketing and communications development, planning and training. He specialises in designing new and practical creative strategy tools and his workshops and seminars are considered a valuable, added-value activity.
Sebastian has a special interest in integrated marketing, brand and retail/service experience and ethnographic/culturally-based approaches to qualitative market research.
Alison specializes in international research management and communications planning. She brings to Headmint a skill for lateral and intuitive thinking, making the connection between data, and real insights which impact behaviour.
Matt is a qualitative research and brand planning expert, specialising in international research for the strategic and creative development of brands, advertising and design. He brings to Headmint a unique combination of both pan-American and European perspectives.
Dee specializes in all aspects of qualitative communications research. She has a PhD in Social Anthropology with a particular interest in ethnographic techniques and a fascination for human culture in all its manifestations.
Tracey’s career has broad communications development and insight experience. She has extensive experience in both quantitative and qualitative market research, specializing in communications planning for FMCG brands, particularly those bought and consumed by women.
Philippa's marketing career stretches back 25 years. As a marketing generalist she has worked at director level, both as a corporate client and consultancy. There aren't many things that she hasn't turned her hand to.
The list below represents our collective brand experience - all the big brands we've ever worked on, either as individuals in other jobs, or as part of the Headmint team of talent.