GET IN TOUCH +44 (0)20 7664 7809 or CLICK HERE TO EMAIL US The Zone

In Depth

In Brands we trust

Jun 09 - In a recession, how do you regain the trust your brand deserves? We explore the challenge facing Financial Services companies. Read more >

Big ideas and the 'Big R'

Nov 08 - Headmint’s George Shepherd reflects on how developing skills to be ‘different’ can help you gain competitive edge, particularly during a recession. Read more >

Doing the creative thing as a team: why and how?

Sep 08 - Judy Browne and Tim Hollins from Headmint explain how a company's creativity can be fired by effective team selection, and reveal some tools to aid the process. Read more >

Leveraging aspects of South American culture

Aug 08 - The sense of national culture and identity can be a powerful tool in brand and communication positioning. Tim Hollins gives examples. Read more >

 

New in the zone

Welcome! Sue Imgrund

May 10 - Sue Imgrund, an experienced brand and communications professional, joins the Headmint team. Read more >

PREDICTABLY IRRATIONAL - by Dan Ariely

Apr 10 - "The Hidden Forces That Shape Our Decisions". It’s a great read; with plenty of insights into why people do what they do. Read more >

PASSION BRANDS - by Kate Newlin

Oct 09 - Why some brands are just gotta have drive all night for and tell your friends about. Headmint review first published in ADMAP Sept 09. Read more >

Headmint in the Middle East

Jul 09 - Middle East brand and insight expert, Dr Nazar Azoz has joined the Headmint team. Read more >