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Brand Stories

Brewin Dolphin

How does a large financial institution become a consumer-facing brand for the first time?  Read more >

Coca-Cola

Does a new kind of communication language connect with a teenage audience and, if so, why?  Read more >

Dunhill

What makes the Dunhill luxury brand appealingly different and how do you communicate it from product to paid-for communications?  Read more >

Nestle

How do you design a global consumer insight and communication development process, which works and is successfully adopted?  Read more >

Powerade

How do you redefine a brand positioning and communicate it to all of Latin America?  Read more >

Smythson of Bond Street

How do you define an unconventional luxury appeal and bring it to life for a different kind of luxury consumer?  Read more >
 

New in the zone

Welcome! Sue Imgrund

May 10 - Sue Imgrund, an experienced brand and communications professional, joins the Headmint team. Read more >

PREDICTABLY IRRATIONAL - by Dan Ariely

Apr 10 - "The Hidden Forces That Shape Our Decisions". It’s a great read; with plenty of insights into why people do what they do. Read more >

PASSION BRANDS - by Kate Newlin

Oct 09 - Why some brands are just gotta have drive all night for and tell your friends about. Headmint review first published in ADMAP Sept 09. Read more >

Headmint in the Middle East

Jul 09 - Middle East brand and insight expert, Dr Nazar Azoz has joined the Headmint team. Read more >