The Zone

Brand Scan

Is your Brand compelling and consistent in all areas?

Coming soon... a 'no-strings' appraisal for your Brand.

BRAND SCAN will start with a series of questions revolving around our AM-SAY-DO map, for you and your team to debate and then answer online.

Then, a team of specially-selected Headmint brand experts will review your answers and get in touch to give you some top-level feedback.

It won't take long and we guarantee it'll be a useful and constructive experience.

You'll get some expert advice and, at the same time, a taste of how Headmint might work for you.

Sounds good?  Get in touch if you would like to be alerted when BRAND SCAN goes live.

 

New In The Zone

Big ideas and the 'Big R'

Nov 08 - Headmint’s George Shepherd reflects on how developing skills to be ‘different’ can help you gain competitive edge, particularly during a recession. Send me full article

Powerade Brand Story

Dec 08 - Redefining the brand positioning and communicating it to all of Latin America. Read more >

MAVERICKS AT WORK - by William C. Taylor & Polly LaBarre

Oct 08 - Why the most original minds in business win. This book is fabulous. It explains how and why being a maverick can work in the world of business, with some great real-life examples. Read more >

Doing the creative thing as a team: why and how?

Sep 08 - Judy Browne and Tim Hollins from Headmint explain how a company's creativity can be fired by effective team selection, and reveal some tools to aid the process. (ADMAP) Read more >

Leveraging aspects of South American culture

Aug 08 - The sense of national culture and identity can be a powerful tool in brand and communication positioning. Tim Hollins gives examples. Read more >