Sue specialises in brands and brand communications. She’s equally at home creating new brands as she is breathing life and relevancy into ones that have been around for some time. She is known for her inspirational workshops and straightforward approach.

After graduating from Trinity College, Cambridge with an MA in Psychology, Sue started her career with Spillers in the UK and then moved into account planning at Saatchi & Saatchi London, where she became European Planning Director.

Her particular interest lies with people, their collective and individual experience of brands, and the broader role of brands in society.

During her long career, she has worked on a wide range of brands, including British Airways, Courvoisier, Lanson, Vodafone, Ladbrokes, Pampers, Oil of Olay, Audi, Commerzbank, Ariel and IKEA.

Sue brings hands-on strategic expertise to Headmint, along with a European perspective having lived and worked in Germany since 1994.