Here are some books we like. Some are new, some are old favourites that we go back to time and time again. Some are just a great read. Enjoy!
Jul 10 - Hot off the press - Marketing 3.0 explains why the future of marketing will be driven by the values of our customers. Bursting with examples. Highly recommended. Read more >
Apr 10 - "The Hidden Forces That Shape Our Decisions". It’s a great read; with plenty of insights into why people do what they do. Read more >
Mar 10 - A fascinating insight into wartime life in Trinidad, through the eyes of a child. Read more >
Oct 09 - Why some brands are just gotta have drive all night for and tell your friends about. Headmint review first published in ADMAP Sept 09. Read more >
Oct 08 - Why the most original minds in business win. This book is fabulous. It explains how and why being a maverick can work in the world of business, with some great real-life examples.
Read more >
Jul 08 - Seth Godin is a marketeer who has a great talent to tell it like it is: simply, clearly and with wit and surprise. This book is no exception. A must read for everyone. Read more >
Apr 08 - People like to take sides: Jon Steel shares his secrets and tells you how to get them to take yours, by winning their hearts and minds. Read more >