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PERFECT PITCH: The Art of Selling Ideas and Winning New Business - by Jon Steel

Perfect Pitch front cover

 

 

 

The reality is we all 'pitch' for things every day. Several times a day. So why, when we're pitching for business, do we forget everything we know?

People like to take sides - and you can get them to take yours, by connecting with them, winning their hearts and minds, not bombarding them with PowerPoint ‘slide wear'.

Would Winston Churchill have got the support of the British people he needed through World War II, by presenting to them with 150 slides? I think not!

Jon Steel's book is a refreshing and amusing reminder of something we all know, or should do, just because we've presented the facts doesn't mean they'll stick.

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