Headmint is an international brand development company with a difference.

We help you make your brands more competitive, by inspiring you to think in a different and more creative way. It's a combination of rigorous strategic thinking and playful creativity.

If you're suspicious of long, costly, sausage-machine, conveyor-belt, ‘one-size-fits-all' consulting and research processes, you'll find Headmint refreshing.  

If you're the custodian of a brand, or responsible for injecting inspiring consumer insights to those who are, we can help by asking different questions in different ways. 

Our team of specialists work with brand teams around the world, using inventive methodologies and techniques which Headmint has either designed or tried and tested.

Together, we can help you gain new insights, or new perspectives, leading to better brand ideas and more engaging communications.

 

New In The Zone

MAVERICKS AT WORK - by William C. Taylor & Polly LaBarre

Oct 08 - Why the most original minds in business win. This book is fabulous. It explains how and why being a maverick can work in the world of business, with some great real-life examples. Read more >

Doing the creative thing as a team: why and how?

Sep 08 - Judy Browne and Tim Hollins from Headmint explain how a company's creativity can be fired by effective team selection, and reveal some tools to aid the process. (ADMAP) Read more >

Leveraging aspects of South American culture

Aug 08 - The sense of national culture and identity can be a powerful tool in brand and communication positioning. Tim Hollins gives examples. Read more >

New positioning for Coca-Cola's water brands

Jul 07 - Headmint has completed a strategic project with Coca-Cola in South America to unify the brand positioning for its various brands of purified and enhanced water... Read more >